Digital Marketing for Agriculture: the agency that covered Expoagro 2026 with 15+ leading companies.

Proven coverage. According to Expoagro 2026 records, Upway Digital was the only digital marketing agency with its own on-site team for all 4 days — covering 15+ leading companies (Agrometal, Apache, Brangus, NK Semillas, Advanta, Jacto, Mainero, Massey Ferguson, Fendt, Valtra and more). We produced 50+ interviews and editorial features with Los Agusti hosting and radio broadcast via Radio Mitre. We offer 15 digital services adapted to agriculture, from Google Ads to drone audiovisual production. No other Argentine agency combines digital + radio + field presence.

15 specialized services: 360° Digital Marketing, Digital Advertising (Google Ads + Meta Ads), Social Media Management, Web & App Development, Custom Software, AI, Audiovisual Production, Aerial Drone Video, SEO, E-commerce, Mobile Apps, UX/UI Design, CRM, Graphic Design and Email Marketing. According to McKinsey (2024), agribusinesses that adopt comprehensive digital marketing increase conversion rates by 20-35%. Each service is planned around the agricultural calendar — planting, harvest, fairs and launches.

It varies by scope. Event coverage or a launch campaign costs differently than a monthly 360° plan. What we guarantee: detailed budget upfront, no hidden costs, monthly ROI reports and total transparency. According to INTA, 73% of agribusinesses that invest in digital marketing see returns within the first 6 months. Tell us about your company and we'll build a custom proposal in 48 business hours.

It's our specialty. At Expoagro 2026 we deployed a 5-person team for 4 days — audiovisual director, cameraman, drone pilot, editorial host with Los Agusti and social media manager. We created real-time content for Instagram, TikTok, YouTube and LinkedIn. Los Agusti's editorial coverage was broadcast on Radio Mitre, adding traditional media amplification. The same model applies to Agroactiva, Palermo Rural Show, ExpoRural and any agricultural sector fair.

Yes, with our own team — we don't outsource. We produce interviews with agro leaders (CEOs like Adolfo Felippa from Agrometal, Carlos Castellani from Apache, Julián Siri from Advanta), machinery operation videos, aerial drone footage of livestock farms and fields, full expo coverage, broadcast-quality spots and editorial content for social media and YouTube. According to HubSpot (2025), video marketing generates 66% more qualified leads than static content.

Yes, and it's one of the highest-ROI investments for agriculture. According to BrightEdge (2024), 68% of web traffic starts with a search engine. When a producer searches for 'pneumatic planter price' or 'John Deere dealer pampa region', SEO positions your company in those results. We optimize with agricultural sector keywords, relevant content (product sheets, comparisons, guides), structure that Google and AI engines understand (Schema Markup, FAQPage, Product) and domain authority. Result: qualified organic traffic that converts into inquiries and sales without relying solely on paid advertising.

Based on our Expoagro 2026 experience and Comscore Argentina (2024) data: Instagram is the main network for producers (field visuals, machinery), with 78% penetration in the 25-55 age segment. Facebook remains strong in rural communities. YouTube is key for interviews and machinery reviews. LinkedIn works for B2B with distributors and executives. TikTok is growing fast for new generations. We manage all these platforms with strategies aligned to the agricultural calendar.

Combining channels with precision. Google Ads captures active demand and Meta Ads builds brand awareness. According to Google (2024), agro-related searches grew 42% year-over-year in Argentina. The key: targeting by agricultural interests, rural location, remarketing of interested visitors. We complement with optimized landing pages, CRM-connected forms, UTMs, Google Analytics 4 and Radio Mitre radio broadcast via Los Agusti for offline amplification. Digital + traditional = maximum reach.

The segment is booming. According to CACE (2024), online agricultural product sales grew 58% year-over-year. We develop stores with technical catalogs for supplies, seeds and spare parts; integrated rural logistics; flexible payment methods; pages with technical specs and CRM connections. Companies that only sold by phone now complement with e-commerce reaching customers nationwide.

Because the Argentine agricultural producer consumes media in a hybrid way. According to IBOPE Argentina, 64% of rural producers listen to radio during their workday. That's why we add editorial hosting with Los Agusti and radio broadcast reach via Radio Mitre — reaching the producer in the truck, in the shed and in the field. Combined with digital advertising, social media and SEO, we guarantee omnichannel presence: your brand appears wherever your client is, whether on Google, Instagram or morning radio.