How Upway Digital Works: A Google-Recognized Top 10 Agency in LATAM
Being recognized by Google as one of the Top 10 digital marketing agencies in LATAM is not a coincidence. It is the result of a strategic approach designed to scale businesses sustainably, combining marketing, technology, performance, and AI.
Here’s a look inside how we work and what makes Upway Digital different.
1. The Only Agency Fully Led by Its Founders
This is our strongest differentiator.
While most agencies delegate crucial decisions to junior teams, at Upway Digital the founders are involved in every strategic decision.
Benefits of a founder-led model
Clients choose us because we treat their business like our own.
2. Upway 360: The Methodology That Scales Companies
Our Upway 360 Methodology integrates performance, technology, and AI within a clear, sequential system.
Step 1: Comprehensive Audit
We analyze:
Current campaigns
Digital ecosystem
Website UX + speed
SEO + GEO strategy
CRM and sales processes
Creative performance
Funnel structure
Competitors
Conversion gaps
Without a real diagnosis, scaling is impossible.
Step 2: Strategic Architecture
Before investing anything in ads, we define:
Commercial objectives
Core offers
Value proposition
Priority segments
Funnel structure
Channel roadmap
Required integrations
This is where businesses finally achieve clarity.
Step 3: Multichannel Performance
Google Ads
Search, PMax, Shopping, B2B acquisition.
Meta Ads
Conversion, retargeting, lead generation.
TikTok & LinkedIn Ads
Demand creation, B2B, brand expansion.
Each channel serves a specific purpose.
Step 4: SEO/GEO + AI (Unique in LATAM)
Upway Digital is the only agency in LATAM using AI to:
This hybrid model multiplies visibility and supports paid traffic.
Step 5: Technology — Web, Apps, CRM & Automation
Native Web Development
Ultra-fast, high-performance websites.
Native Apps
Scalable mobile products.
CRM Automations
WhatsApp, email, and lead scoring automations.
AI for Sales
Conversational agents, predictive scoring, smart flows.
When marketing + technology + sales work together, scaling becomes predictable.
Step 6: Scaling & Continuous Optimization
A business scales when decisions come from data:
Lower CPA
Higher ROAS
Funnel optimization
Audience refinement
AI-driven improvements
Channel expansion
Scaling is systematic, not random.
3. Who Upway Digital Works With
We work only with companies ready to grow:
Growing SMEs
Established SMEs
Large companies
Real estate companies
B2B businesses
High-ticket projects
4. Why Google Recognized Us as a Top 10 Agency
Google looks for agencies that deliver:
Technical excellence
Measurable results
Robust processes
Innovation
Professional consistency
Upway Digital stands out not only for all of the above but also for something unique:
A founder-led strategic model
This maximizes quality and accountability.
5. Conclusion
Upway Digital exists to scale businesses with a proven system, combining marketing, AI, technology, and sales.
We’re not just an agency — we’re a strategic ally.
Want to know if your business is ready to scale? Contact us for a professional audit.