I’m Diego Javier Conchillo Wagner, Founder & CEO of Upway Digital.
I lead a 360° Digital Marketing Agency, recognized among the Top 10 agencies in LATAM by Google, focused on scaling businesses through marketing, software, automation, and artificial intelligence applied to real results.
At Upway Digital, we work as strategic partners, not vendors. We take full ownership of marketing and technology so companies can focus on their core business, with a clear goal: turning investment into measurable, profitable, and sustainable growth. Every project is handled directly by the founders, with real involvement, one-to-one follow-up, and strategic decision-making.
Our services include:
360° digital marketing (Google Ads, Meta Ads, SEO, social media, and content).
Custom software development (CRMs, ERPs, web platforms, apps, and complex systems).
Commercial automation and CRM (WhatsApp, email, and lead tracking).
Artificial Intelligence solutions applied to sales, customer support, and operational efficiency.
Advanced SEO and SEO/GEO strategies focused on visibility in LLMs and AI-powered search.
UX/UI design, web development, e-commerce, and professional audiovisual production.
I am also the creator of Upway Red, a business connection platform that links suppliers, manufacturers, and importers with companies and consumers, with a strong focus on the B2B ecosystem, prioritizing visibility, verification, and direct contact without intermediaries.
I have over 5 years of experience in software development and architecture, having worked in high-demand corporate environments such as Santander Technology. There, I worked end-to-end on critical customer onboarding and activation systems, from early functional and technical definition through implementation, testing, and production release. These projects included account opening, mortgage credit onboarding, account upgrades, facial biometric systems, and internal tools for commercial executives and call centers, across web, mobile, and internal platforms.
Specifically, I directly led the security implementation of onboarding flows, deploying protection mechanisms such as reCAPTCHA in coordination with backend teams, ensuring integrity, security, and robustness in sensitive fintech processes. I also carried out the full modernization of the facial biometric system, working on the core library, integrations, and technical evolution. Additionally, I contributed to the development and maintenance of design systems and shared component libraries (Storybook), supporting visual and technical standardization.
Additionally, I worked as a professor and tutor at Coderhouse, training and mentoring more than 100 students per cohort in frontend, backend, and full stack development programs. This experience strengthened my ability to explain complex systems, guide learning processes, and work with professional standards and methodologies.
I also hold 40+ technical and business certifications, covering software development, performance optimization, testing, security, cloud infrastructure, automation, digital marketing, and Google Ads. This continuous education supports and updates the knowledge we apply today in real projects at Upway Digital.
Today, my focus as a founder is on building real growth systems, creating strong alignment between marketing, sales, and executive decision-making within organizations. I work to ensure businesses operate with clear processes, reliable data, and aligned technology, enabling scalable and sustainable growth.
Through Upway Digital, my goal is to position the company as the number one agency in strategy, execution, and results, integrating marketing, software, automation, and AI under a unified business vision. In several of these areas, Upway is already among the leading agencies in the market.